team > Mark Goodale

Mark Goodale

MANAGING Principal

Mark is a co-founder of Morrissey Goodale. His breadth of experience includes strategic planning, Lean operational strategies, mergers & acquisitions, and leadership development. He is a trusted advisor and coach to dozens of industry executives.

Before helping to establish Morrissey Goodale, Mark was the Corporate Strategic Marketing Manager at PBS&J (now a part of SNC-Lavalin Group’s Atkins) where he was charged with improving and implementing progressive corporate initiatives geared to position the firm for successful, large-scale client pursuits. Prior to that, he worked at ZweigWhite (now The Zweig Group) for over a decade and headed the firm’s strategic business planning and marketing business lines.

Mark received his MBA from the Sawyer School of Business at Suffolk University where he also served as an adjunct professor.