You Know, Some of Your Websites Aren’t So Bad
I took a spin through a number of AE firm websites to see what’s new and interesting—and was heartened to find an industry getting increasingly serious about picking up its marketing game. That’s not to say it’s an e-sinless world out there. Cliches, unreadable blocks of text, and sheer blandness still haunt many a site, but overall, creativity and differentiation are on the rise.
Over the next few weeks, I’ll highlight some AE firm websites (in alphabetical order) that pop for one reason or another, starting with A-H:
AO (Architecture, Orange, CA, ENR #192): I could watch the time-lapse video of the modular project on the home page carousel all day. CLICK HERE
Atwell (Engineering, Southfield, MI, ENR #81): One of the more clear-headed websites I’ve come across. There are no attempts at poetry. It’s all concrete, meaningful communication. The website tells you what you need to know, and what you need to know is easy to find. CLICK HERE
Barge (Engineering/Architecture, Nashville, TN, ENR #171): The animation on the home page is smooth without being frantic. Everything is clean and crisp. The simple scroll with current jobs is smart. CLICK HERE
Becker Morgan (Architecture/Engineering, Salisbury, MD): Great videography on the home page. The drone shots highlight the firm’s projects really well. CLICK HERE
CDM Smith (Engineering/Architecture, Boston, MA, ENR #23): The video on the home page emanates a noticeable pulse and beat without causing a headache. CLICK HERE
Crafton Tull (Engineering/Architecture, Rogers, AR, ENR #405): The first slide on the home page carousel (“100% employee owned”) says this is a people-first business. CLICK HERE
DOWL (Engineering, Redmond, WA, ENR #204): The home page leverages video vignettes to showcase what makes the firm’s people tick—and the kind of personalized experience clients can expect. CLICK HERE
DRMP (Engineering, Orlando, FL, ENR #228): The site effectively promotes the firm’s new strategic partnership with Trilon, setting the stage for a clear explanation of who it is, what it does, and how it does it. CLICK HERE
ESA (Environmental, San Francisco, CA, ENR #96 environmental firm): The spotlight features are insightful and humanize the firm. CLICK HERE
ETM (Engineering, Jacksonville, FL, ENR #322): ETM’s home page features a snappy video that quickly covers what life is like at ETM, from projects to the employee experience. CLICK HERE
Fisher (Engineering, Rochester, NY): “GivePower” feature is, well, powerful. CLICK HERE
Freese and Nichols (Engineering/Architecture, Fort Worth, TX, ENR #104): The peppy “About Us” video showcases the firm’s energetic people and gives good insight into what kind of interaction a client would have with them. CLICK HERE
Garver (Engineering, North Little Rock, AR, ENR #102): The “invested” themed video on the home page succinctly captures what the firm is all about. CLICK HERE
GRAEF (Engineering/Architecture, Milwaukee, WI, ENR #369): DEI is promoted as a band across the top of the home page, effectively broadcasting the firm’s priorities in a way that can’t be missed. CLICK HERE
Hitchcock Design Group (Landscape Architecture, Naperville, IL): The carousel on the home page is colorful, clean, and has some terrific photography. It’s interesting and fun. CLICK HERE
HKS (Architecture, Dallas, TX, ENR #43): The prominent positioning on the home page of meaningful, interesting topics set off with intriguing images tells me this firm gets marketing. CLICK HERE
Stay tuned next week for I through Q.
Need some pop in your marketing strategy? Call Mark Goodale at 508.254.3914 or send an email to [email protected].