7 Ways to Build Consistent Culture Across Your Multi-Office Firm

7 Ways to Build Consistent Culture Across Your Multi-Office Firm

In a world where hybrid work is now the norm, where mergers and acquisitions are happening faster than you can update your org chart, and where talent can (and does) live anywhere with Wi-Fi, the idea of “firm culture” can start to feel like vaporware.

You’ve got project managers in Phoenix, designers in Pittsburgh, and a new office in Portland wondering why everyone keeps referencing that weird inside joke about a broken plotter from 2009.

As your AE firm grows—across geographies, service lines, and time zones—you can’t help but wonder: How do we keep this thing coherent? How do you preserve the heart and soul of your firm without micromanaging every potluck theme or email emoji reaction?

That brings us to culture—what it really is, why parts of it should evolve, and how you can actually build a firmwide culture that scales.

But first, let’s get one thing straight. Culture isn’t your ping pong table, the company-branded water bottle, or the annual chili cook-off.

Culture is the invisible operating system that guides how your firm thinks, acts, solves problems, and treats people—especially when no one’s watching. It’s not a poster. It’s not a happy hour. It’s the collective “this is how we do things here” that shapes your brand more than your logo ever will…Read more