Morrissey Goodale can serve as your firm’s “Surrogate CMO”, or Chief Marketing Officer. We can help you better leverage your firm’s existing marketing and business development (“BD”) staff to jump-start a variety of critical marketing and sales initiatives. As part of this role, we would coach your marketing and BD staff on how to build a bridge to your firm’s technical leaders so they are working in lock-step toward the same goals. Here are just a few of the ways we can help as your “CMO”:
Create a Marketing Communications Machine. We will work with your marketing team to design and execute visibility campaigns that build awareness of your firm in its target markets. We would also coordinate with your existing marketing and technical staff to develop strategies for your firm’s leaders and managers to become more visible in the industries your company serves. The combination of these and other focused activities will build your firm’s name-brand recognition and begin creating “stars” within the company.
Mine and Communicate Meaningful Marketing Data. Working with your firm’s marketing resources, we would develop the necessary gauges to measure marketing success and the mechanism to periodically communicate this information to your firm’s leaders and managers.
Establish a Market Intelligence Distribution Channel. We will help your firm’s marketing team create a market intelligence distribution channel that provides the firm’s business unit leaders with valuable information including industry news, market sector trends, competitor analysis, and client perception on an ongoing basis.
